Last year, James Adekitan took part in the Pathways to Creative Industries programme which the Good Jobs Campaign run each year with three schools and colleges across London. James was a student at Sir George Monoux College. He was one of two who were offered a Living Wage paid internship at creative advertising agency, Wieden + Kennedy, for a duration of one month. Since, James has been accepted onto a Graphic Design course at Nottingham Trent University and we have the highest of hopes for his future success!
Could you tell us a bit about yourself, and why you applied for Pathways to Creative Industries last year?
My Name is James Adekitan, I am 18 years old and currently at Nottingham Trent University studying Graphic Design. I applied for Pathways to Creative Industries last year because I always knew I wanted to end up be involved in the world of the creative sector and this was an opportunity I knew I could make it happen.
What did the workshops with Wieden + Kennedy involve?
I participated in various workshops coming up with creative ideas to solve a local issue and turned them into creative campaigns, learning more about the areas in the advertising industry (e.g. Account Handling, Planning etc.). The programme was also integrated with employability skills sessions at the multinational banking and financial services holding company; J.P. Morgan in which I learnt about the necessary professional tools to build up a career.
Could you tell us about the highlights of your internship with Wieden + Kennedy?
I played a vital role with my intern partner to support everybody that I worked with, in teams who support some of their biggest flagship clients (Niantic, Sainsbury’s, Nike and Arla).
My favourite task was working on the project ‘Nothing Beats a LDNR’ with the creative team on Nike to come up with mini-anecdotes on different young sporty individuals around London. It started of as little brief descriptions about them and I managed to turn them into concepts for an ad story. This impacted the way in which the tasks had a fascinating way to turn what was once a challenge into a creative solution.
In what ways has the Good Jobs Campaign helped you?
It has re-affirmed my decision that I want my career to be in the creative industry and that I have more than one pathway to explore; the advertising sector may definitely be one of them. This experience gave me an insight into the daily routines and management of an advertising agency. Most importantly, it has opened new connections with professionals I can start to network with.
How would you describe a Good Job?
A window of opportunity and possibilities to a professional lifestyle. A good job is one that hones and develops your skillset and understanding and gives you lessons and experiences that allow you to reach your full potential.
What kind of advice could you give to present and future participants of the Pathways to Creative Industries programme?
I’d say sell yourself out there, show that you’re keen and willing to be open-minded about new things. Take an opportunity, big or even small. The Good Jobs programme is great in that it gives you the fundamentals to succeed in a professional world and the future. Be brave enough to travel the unknown path and learn what you are capable of.
Thank you for this opportunity!