The Good Jobs Campaign was created in response to the growing skills gap and increasing issues of social mobility. There is an expanding unwillingness to hire and train young people, especially those from schools and communities without the connections and access to higher skilled jobs. Therefore our objectives are:
- Raising awareness of the issues young people face in the labour market
- Setting a clear benchmark for best practice by demonstrating how schools, employers and civil society can work together to create more opportunities for young people
- Increasing the number of employers offering ‘good jobs’ opportunities where students are paid a Living Wage and receive real progression opportunities
In its pilot year the Campaign set up 4 new high-quality training pathways with 6 major employers in the engineering, health, media and creative industries – providing specialist vocational and employability training for over 150 young people. Participating employers also created nearly 100 new high-quality internships, apprenticeships and work experience placements for young people to apply to at the end of the initial pathways.
We recruited 200 students onto the second year of the pathways, which ran from October 2016 to May 2017.
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